Introduction
This report shows the proposed digital marketing campaign for Su Du. High-end stylish pure electric vehicles, this is Su Du’s product positioning for the marketing campaign. Su Du’s customers from middle or higher social class.
Inbound marketing- Inbound marketing attract, engage and delight people by delivering values to them. Su Du can use various car forums and car websites’ highly popular networks and communication platforms to publish valuable information about the Su Du ‘s products and services through text, pictures, videos, etc to increase visibility, so that the target customers have a deeper understanding of the company’s products and services. This is essentially content marketing, which is also a form of inbound marketing. For example, the contents can show the functions of Su Du’ electric vehicles to audience. The car forums and car websites have a large number of visitors who search information about cars and Su Du’ s content marketing can meet their needs.
Social media– One key point of Su Du ‘s social media marketing is that it will use a large number of celebrities, movie stars, and entrepreneurs as their first customers in the early stage, and trigger discussions about them online such as on social media by paying them to post and discuss the marketing contents of Su Du’s electric vehicles. Therefore, Su Du is able to successfully establish a high-end, stylish and revolutionary car image in front of the public. Social media marketing is one component of inbound marketing. On Twitter, Facebook, Instagram, YouTube, Su Du can establish its corporate home pages and encourage social media users’ engagement with it. By making some short video clips, and publishing these short video clips to major video websites such as YouTube, Su Du would be able to achieve the purpose of increasing corporate brand awareness and product promotion. Social media marketing can be a form of inbound marketing because it can provide information needed by users. For example, customer testimonials or celebrity endorsement can show information of Su Du’ s electric vehicles in details to curious social media users.
SEO-Search engine optimization (SEO) ranking is to direct high-quality traffic to the website through the natural results of the search engine. If the company wants to conduct long-term online marketing promotion, search engine optimization ranking is a good choice. The search engine optimization ranking approach has 0 cost but has high return, which has been unanimously recognized by everyone. SEO can be a form of inbound marketing because it can also provide information to satisfy users.
Paid Media– Search engine marketing (SEM) is to promote the products and services of enterprises on the search engine (Baidu, Google) platform in the form of keywords. The keyword is a method of targeting people who are searching for such information. It is a mature search engine advertisement that pays for traffic. A small amount of input can bring a large number of customers to the website of Su Duand can effectively increase Su Du ‘s sales.
Advertisement campaign- News media promotion is a common promotion method in the automotive industry, and it is relatively simple to operate. Through the use of online mass media such as digital newspaper, the news of automobile dealers is disseminated in the form of news reports, so that more people can pay attention to the company and its products so as to achieve the purpose of promotion. News media promotion can quickly increase brand awareness of Su Du and enhance the its corporate brand image.
Email marketing– Car dealers usually have a large amount of information of pre-owned car buyers. Su Du can cooperate with them and access the potential buyers through emails. The emails will introduce Su Du’s electric vehicles to them.
Conclusion
Overall, when doing digital promotion, Su Du can leverage mass media platform’s own traffic, search engine marketing (search engine optimization and paid search engine marketing), and social media marketing, inbound marketing, content marketing, email marketing.
Su Du Vehicle 