March 2020 – Su Du Vehicle

Ideas for the second content proposal

What is downloading?
This application is also a global remote visual software developed based on Skynet system. This software can see the car’s battery power and basic statistical information, and is equipped with the world’s most advanced GPS navigation system and global real-time updates Map showing available charging stations within a radius of 5-10 kilometers and designated maintenance bases equipped in major cities. Every download, customers are eligible for free upgrades and 24-hour one-on-one personal customer service.

Su Du Digital Campaign + Inbound Marketing

Target Audience

Inbound marketing mainly refers to when consumers are already interested in products and when searching for keywords on search engines or social media. When you want to get the latest information about these products, if your product information appears first in front of consumers, or in an attractive way, then your conversion rate can be higher than similar products.

The target audience of our company’s inbound marketing campaign will be young people aged 18 to 35 and successful middle-aged people. Teenagers will find them on popular social media platforms, while middle-aged people will find them on professional websites. This information will lean towards electricity, energy efficiency and utility. Teenagers’ love for sports cars is a big part of the reason for their consumption, and middle-aged electric sports cars will also be a novel selling point

Keywords

• New electronic products
•electric car
• Electric sports car
• Electric vehicles with the highest safety factors
• Convenient maintenance of electric vehicles
• Cost-effective electric sports car
• Powerful functionality
• Efficient energy saving and emission reduction
• Practical effects
• Comprehensive service-oriented

Content resonates with audience

Teens:
Our company’s electric products provide electric vehicles with future technologies and designs. According to British car magazine autoexpress, more and more young people in the UK choose to buy electric cars. According to a survey of 800 young people, 81% of them will use electric cars as the first choice of car purchase, and new energy vehicles will become the new normal. This generation of teenagers who grew up playing with the iPad is expected to become the main purchasing power of electric cars in the next decade. The latest survey shows that by 2026, people’s car buying habits will be greatly changed, and electric vehicles will enter our lives more. Young people are very aware of current environmental problems. They also noticed that the daily maintenance costs of electric vehicles are gradually decreasing, and it is clear that this is a win-win situation. By 2026, the demand for electric vehicles will far exceed that of traditional gasoline vehicles.

Middle-aged:
As an electric car for the middle-aged consumer group, the design of the central control platform is more practical and simplified as much as possible. In the design of the driving space, this model not only fully considers comfort, but also guarantees sufficient driving vision as much as possible. In many people’s opinion, pure electric vehicles are more expensive, especially Tesla and other pure electric vehicles are a lot more expensive than fuel vehicles. I think people only consider pure electric vehicles after certain economic strength, but some businesses Successful middle-aged people will pay more attention to the appearance and environmental performance of electric sports cars.

Social Media and Content Promotion

Facebook：

has the most users of all websites that serve college students as its main business: 34 million active users, including those in non-university networks. From September 2006 to September 2007, the site ’s ranking on the nation ’s website rose from 60th to 7th. At the same time, Facebook is the # 1 photo sharing site in the United States, uploading 8.5 million photos daily. Top 500 World Brands in 2010: Facebook ranked No. 1 in Microsoft. The platform is very important for inbound marketing strategies as it has the most users in the world. The target audience is represented among their users, which means that promotional content will reach them. The platform’s audience insights will also help create more targeted content

Instagram：

On April 26, 2017, Instagram ’s social image application announced that Instagram currently has more than 700 million monthly active users worldwide and more than 400 million daily active users worldwide. In the past four months alone, users increased by 100 million. On-line information flow advertising products. In the September 2016 announcement, Instagram announced that it had 500,000 advertisers; in March 2017, Ins announced that it had 1 million advertisers and 8 million corporate accounts. This platform is very popular among the younger generation. Since the platform is based on promoting popular culture through trend leaders and influencers, the promotional content will be videos and photos. These videos and photos will show or drive a car with influential people and trendsetters.