Su Du Automotive Digital Advertising Campaign-Paid Digital Advertising

Paid Advertising Channel

The channels I will use for the paid advertising strategy will be Facebook, Instagram and YouTube.

Social media advertising is one of the most effective channels used by e-commerce retailers in their marketing mix. With the widespread use of mobile social media and the growth of mobile e-commerce sales, social advertising has become a powerful driving force for sales conversion.

The purpose of transaction advertising is to create short-term relationships through attractive pricing or other promotions, thereby turning shoppers into customers. The purpose of this approach is to maximize the number and efficiency of personal sales, rather than deploying a strategy designed to increase customer loyalty.

Targeting

Product: to create products that meet consumer needs;

Pricing: Design a price point that is good for the brand and attract potential buyers;

Promotion-Promotion: Establish a way to gain product visibility while making it attractive to customers;

Placement: Determines an effective method for distributing products.

Using these four pillars, advertisers aim to sell large quantities of goods as quickly and efficiently as possible. Due to the nature of this goal, social media advertising seems to be the perfect way to achieve these goals, as they provide very broad exposure to branded products.

What kind of people are new energy vehicles suitable for buying? I think this has been a hot topic in the automotive industry. Indeed, there are some problems with the convenience of new energy vehicles at present, which makes them not widely applicable to the population. Not the only car, that is, this new energy vehicle will not be the only car in your home. We know that there are some problems in the use of new energy vehicles. Relatively speaking, the radius of activity is relatively small and it is not suitable for long-distance driving. So if you have a fuel car at home, you can use it when necessary, then the new energy car can be used as a vehicle for your travel in the city, and this use scenario will be suitable. The survey shows that at present, both men and women have a high degree of attention to new energy vehicles. Among them, 93.9% of men said that they would pay attention to new energy vehicles, and 90.6% of women. On the cognitive channel of new energy vehicles, 90.2% of consumers chose the network to understand new energy vehicles, followed by magazines, accounting for 63.1%. In terms of purchase intention, 88.4% of the audience have an intention to purchase new energy vehicles, of which 56.5% of the vehicle audience clearly stated that they are “likely to buy” new energy vehicles. When asked about the reasons, most of them are based on the consideration of energy saving and emission reduction and the large number of state subsidies. Only 11.6% of the audience said they had never thought of buying a new energy vehicle.

Keywords for digital campaigns

Advertising concept

Advertising will lean towards electricity, energy efficiency and utilities

In the past few years, the new military vehicles in the automotive market have been very popular. New energy vehicles represent the advancement of technology in the market. The design and optimization of all aspects are very good, such as the license plate is not restricted, and the appearance and interior are very rich in science and technology, suitable for the choice of young people today, it is especially important that it In terms of price, the price of the car, subsidized by the government, makes it a cheap car.

Secondly, the core of new energy is his battery part. The battery part is equivalent to the engine of a fuel car, and the price is equally expensive. However, the battery of a new energy vehicle generally does not fail, but if it fails, it needs to be replaced directly without maintenance. Value and battery replacement costs are particularly expensive, so if maintenance is not carried out in the later stage, the cost of the car in the later stage will be much more expensive than that of an ordinary fuel car.

Three goals achieved in the campaign

• To promote the brand’s goals and objectives
• To increase brand awareness
• Increase market share globally
• Increase sales.