The first four videos in general are about the brand’s digital strategy, because in the current era, economic entities have undergone great changes, and digital strategies have become an indispensable marketing method for major brands. More and more attention is paid to the benefits that advertising and new media can bring them. These four videos are all success stories of digital marketing.
First, the Coca-Cola Company tried to explain to us that Coca-Cola has its own digital marketing strategy. The Coca-Cola company announced a “same brand” global marketing strategy. The Coca-Cola company also pays more attention to the hints of people on social media, allowing people to contact the Coca-Cola company at all times. Concept and publicity. Coca-Cola’s “One Brand” Strategy: Expand the global brand value and iconic appeal of traditional Coca-Cola to all brands, and unify the Coca-Cola family under the world’s number one beverage brand. Create a lively promotional effect with a “taste of taste” global advertising campaign, using common storytelling and everyday moments to connect with consumers around the world. Put the product at the core of creativity, highlighting the wonderful experience and simple joy of drinking Coca-Cola and any type of Coca-Cola. Emphasize the Coca-Cola Company’s commitment to a variety of choices to provide consumers with any style that matches their tastes, lifestyles and eating habits. Coca-Cola’s new visual recognition system has transformed people’s impression of the company into habits, and the bright red color has made people more impressed.
The second video of Kia Motors is small but powerful: a fully integrated digital advertising campaign. Allows people to clearly perceive all the details of the car, and the animation formed by CG gives the audience a fresher experience. This will make many consumers shine, and this advertising model will also attract people’s attention. Whether consumers will pay the bill, but at least Kia Motors ’digital marketing strategy has changed the company ’s advertising model. This is unexpected, and people are paying more and more attention to novelty and innovation. Cars add a large portion of their loyal customer base.
In the third video, Adidas ’advertising is relatively normal. Adidas ’s sports brand is already a reason that a large number of consumers ca n’t refuse, but it ’s endless. Adidas must also keep up with the digital marketing of this era. In the footsteps, the formality of Adidas advertising is the biggest, because the brand of the Adidas entity gives them more room for artistic expression. New styles and new colors are the most competitive means for Adidas. Every quarter and every period The addition of new styles has made Adidas invincible in sports brands. “Obviously, young consumers interact with us mainly through mobile devices. Digital interaction is very important to us, and you will no longer see any (Adidas) TV commercials.” Roth’s interview at CNBC Speaking like this. Roosevelt has been the CEO of Adidas since last year. After taking office, he made increasing digital sales the core of the reform strategy, and hoped to increase Adidas’ e-commerce retail sales from 1 billion euros (about $ 1.06 billion) in 2016 4 billion euros (approximately $ 4.25 billion) by 2020.
Last week, Adidas announced that it will focus on digital technologies, including 3D printing and intelligent manufacturing. As part of its digital strategy, Adidas has invested heavily in digitalization and has a corresponding layout on major social media. Understanding how consumers are spending today is critical not only for e-commerce channels, but also for the growth of the entire Adidas brand. Adidas CEO Roth said that when it comes to products and interacting with consumers, Adidas must become a consumer-centric company. Direct contact with many consumers is crucial for Adidas, so it will be Direct interaction with consumers through online platforms has been promoted.
The fourth video is five examples of social media promotion for big brands in 2018. What we need to know is that with the rapid development of the Internet, consumers are more inclined to get the latest fashion information on the digital platform Instagram, and consumers ’shopping behavior is also scattered In various channels and devices.
These “double effect” ads on Instagram can:
Stimulate audiences and drive action conversion
Build brand awareness and cultivate user loyalty
Help increase brand and sales
Small screens inspire action
This is why Instagram is launching a new independent e-commerce application “IGShopping”, which aims to open up user account information on the main Instagram app, allowing users to directly browse the product information published by the merchant account they are following and complete purchases within the app. . Use Instagram for marketing, timely and immersive information transmission, and sometimes even exclusive private information, which has made Instagram a platform for trend-fashion lovers to “get around”. Brands and businesses can attract consumers to pay attention to their brands by providing fans with exclusive fashion information and industry-leading information.
Today’s mainstream media is mainly led by Facebook and Instagram. As social media itself has a large number of users, this group of users has naturally become a natural audience, which has greatly reduced the cost of searching customers. In addition, social media advertising can enable brands to gain higher exposure and communication rates, more accurately target the customer groups they want to target, and improve advertising performance. Social media marketing can help businesses quickly build their brand reputation and bring brand benefits. Transform visitors into customers, and then strengthen the customer’s brand identity, so that customers actively implement word-of-mouth marketing to expand a larger customer base. Through comprehensive data analysis and measurement, including collecting customers’ online and offline behaviors, to more accurately analyze and understand customers, to achieve precise marketing. The advantages of social media advertising. Today’s mainstream media is mainly led by Facebook and Instagram. Because social media itself has a large number of users, this group of users has naturally become a natural audience, which makes social media advertising significantly reduce the number of search customers. cost. In addition, social media advertising can enable brands to gain higher exposure and communication rates, more accurately target the customer groups they want to target, and improve advertising performance.
Personal summary
Social media marketing can help businesses quickly build their brand reputation and bring brand benefits. Transform visitors into customers, and then strengthen the customer’s brand identity, so that customers actively implement word-of-mouth marketing to expand a larger customer base. Through comprehensive data analysis and measurement, including collecting customers’ online and offline behaviors, to more accurately analyze and understand customers, to achieve precise marketing. The social media advertising model is to choose advertising for specific audiences. Enhance brand effectiveness by increasing brand exposure, customer engagement, and sales conversions. Social media advertising enables instant interaction and communication between brands and consumers, improving the user experience of customers and the efficiency of merchant promotion. In this case, whether you have the energy or experience of a large number of similar products and industry data is the key to finding your precise audience.
Reference
https://www.coca-cola.com.cn/stories/kkklssdywsxszg25zcjhzszlyhjmxsgmcd
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